Farewell to a friend (and to an era)

Farewell to a friend (and to an era)

One of the sad things about getting older is that every year, you find yourself going to more funerals and memorial services. I’ve been to plenty as it was, but in recent years and months I’ve had to attend memorials for colleagues, family members, and even my mother. It’s never easy. But every once in a while, you’ll have to attend a service where the passage of an era is so clear, and it leaves you melancholy inside. A few days ago, I was at just such a service.

Last year, I got to know Joe Pinner. If you know anything about South Carolina, you’ve likely heard of him. If you ever lived in Columbia, you’ve certainly seen him on television, and may have even bumped into him in person. He was the larger-than-life personality who worked for WIS-TV in any number of capacities: as Mr. Knozit, the children’s show host; as the weatherman on the Seven O’Clock Report (and such was the might of WIS-TV in its salad days, so highly-regarded it was, that it could use the network news as the lead-in to its own news program); as a co-host on Carolina Today; as the on-air spokesman in countless local commercials. Even if you didn’t live within viewing range of WIS-TV, you knew of him, and even out where we lived, where you could only get Channel 10 on the rare mornings when the signal would skip far enough, you knew the name and the face, and the voice. Oh, that voice.

Joe tried to retire in 2000, but was persuaded to do some part-time work for the station. He finally retired for good in 2018, spending his days cheering the fellow residents of his retirement village, visiting his friends, and caring for his wife, whom he dearly loved. Her final illness and her eventual passing saddened him deeply.

Last year, one of his sons sent out a request for people who might be interested in helping Joe write his memoir. He’d actually started work on it a few years before, but it was a project that fell by the wayside while he saw after other things. But Joe wasn’t getting any younger, and the time to act was at hand. I’d just published my book about Dave Garroway, and after years of work I wasn’t sure if I wanted to get into another project just yet. But something in my head kept urging me. Why not?

I’d very briefly met Joe at the breakfast meetings of the Slightly Legendary Old Broadcasters (the SLOBs) in Columbia, but I didn’t really say that much to him. I was, to be honest, in awe that this man I’d known from the television for so long was sitting next to me. (See the story Tom Hanks tells about the first time he was on The Tonight Show, as a young television actor, as he suddenly realizes I am shaking hands with Ed McMahon.) So the day I met Joe to discuss the project, I was a little nervous. Fortunately, it all went well and I ended up with the job.

Off and on that summer, I spent time with Joe and his son at Joe’s apartment in the retirement village. We recorded hours of interviews, his son offering prompts that sent Joe off on marvelous (and often funny) stories. We started going through a small mountain of memorabilia in his home office, and just seeing a particular picture could send Joe meandering down memory lane once again. As a historian, it was fascinating, but as a human being I could detect a wistfulness in his reminiscences. There’d be a note of melancholy, of heartbreak, as he remembered colleagues who were gone – or, hardest to bear, when a memory of his beloved Peggy would come to mind, and the ache in those moments was unmistakable.

After several sessions I was able to get most of the work done on Joe’s manuscript, and we had a draft more or less ready to go. We were close enough, at least, to start going through pictures. But, of course, life got in the way. I had to go back to teaching and seeing after everything at work. Joe also had to see after some health issues, and scheduling became an issue. In the meantime, I was able to get some interviews with people who had worked with him, and I also did a lot of digging through archival resources. Joe was amazed with the work I had done, that I had been able to find so many details and flesh out the stories he told, and after all my apprehension about the project, I was relieved.

Something else that relieved me was finding out that the Joe Pinner you saw on television was pretty much what you got in person. Many were the times in conversation when he would crack a joke or make some kind of funny observation, sometimes at his own expense. As we got to know each other, he would ask me questions: about my background, about my job, about the things I liked to do in my spare time. It was very much like being a kid in the audience on the Mr. Knozit program. Once he even asked me, in that familiar voice, “And what do you want to do when you grow up?” And without missing a beat, I eagerly replied, “I want to be on television like Mr. Knozit!” And it prompted that smile of his. (I think part of the fun we had together was that I knew his trade and understood timing, and could readily provide a comeback. It would have been fun to share a desk with him.)

Sometimes Joe would send a text message to check in on me or to say hello. I’d sometimes think: once upon a time, I was a kid watching this guy on television, thinking he was larger than life, and more than four decades later he is a dear friend who’s checking in on me, giving me encouragement, telling me he cares for me. And sometimes I would be the one offering him an encouraging word. Other times, I’d post something to Facebook and Joe would post a sweet (and often funny) comment.

This past April his son sent me a message: they were putting Joe in hospice care. I was saddened but not terribly surprised. I soon after arranged a visit, expecting to see my friend at death’s door. To my great relief, he was much as I remembered him, but with an oxygen tube below his nose, perhaps a little depleted but still in fine, booming form. We visited for a while, talked about the project, but by this point we were running out of stories anyway. I’d recently rebuilt the power steering pump on my truck and had posted about it on Facebook. During my visit, Joe asked, “Hold out your hands for me.” He was amazed. “These same hands that can write a book are the same hands that can fix a truck!” I’d been in awe of Joe Pinner, and yet Joe Pinner was in awe of me. At the end of my visit, I put my hand on his arm, looked straight in his eyes, begged him to take care. Maybe somehow I knew that was a last farewell, even if I didn’t realize it at the time, or maybe the memory of the last time I saw my mother was in my head, this subconscious realization of how fragile it all is, how no tomorrow is guaranteed any of us, that we should love those we cherish all we can while we can, that we don’t regret the things we do nearly as much as we regret the things we didn’t.

Months passed, and they had their hands full as it was, and I didn’t want to be a bother. They knew how to get hold of me when the time was right to resume work. In the meantime, I conducted another interview or two with Joe’s friends and former associates, finding once again that people light up when they get a chance to talk about their friend Joe. (Some of the stories I’ve heard are for the ages, and when the book finally gets put together and hits the stands, I think you’ll be very happy – and amused.)

On September 20 I had flown to New York City. A friend who works at ABC had offered to let me sit in as he worked on the Sunday edition of Good Morning America. I would have to be at the huge ABC facility on West 66th early in order to clear security and do a couple other things before the program began. I was also trying to rest after a full day of traveling and then walking around Midtown, and I just couldn’t spool my mind down that well. I tossed and turned for a little while, and about 1 a.m. I had this urge to check my phone. Sure enough, there was a text message from Joe’s son: Joe had passed away that evening. It wasn’t that much of a surprise, but it saddened me. It hurt not just because we’d lost a titan of South Carolina television, but I’d lost someone I had come to love as a friend.

But, life went on. There was talk of a memorial service in November, but with the election, a busy work schedule, and so many other things competing for attention, it may as well have been a decade away. Time does what it does, though, and soon came time for the last farewell.

It didn’t look promising, though. The sky was gray that day, and there was light and insistent rain throughout. I was kind of concerned about it, not only because I’m not fond of driving in downtown Columbia even on a good day, but because my usual parking garage in Columbia is a few blocks away from where I needed to go, and I was bound to get wet. But I owed it to my friend to be there, and I pressed onward. As the miles ticked away, as I got nearer to Columbia on I-126, there were the scenes from that 1975 WIS-TV news intro I’ve watched countless times: the Columbia skyline, that weird interchange where 126 splits into Elmwood and Huger. And even that name – “Huger Street” brings back memories of the stories Joe told about how Nevin Broome, he of the carpet and rug store, demanded it be pronounced “huge-err” and not “yoo-gee.” I used to take this same route when I’d drive over to see Joe at his retirement village, but now I was taking another route to say goodbye.

A left onto Lady Street, past the rear of the Whit-Ash Gallery, another Columbia institution that’s now about to pass into history; across Assembly, and then up to the parking garage. The rain is light but steady. Down the five flights of stairs to street level, then up and over a few blocks, all the while thinking about how much this city has changed just in the time since I lived here in the late ’90s, let alone how much it changed in the decades Joe had called it home. Walking past a downtown restaurant, where sunny guitar music rings out from speakers, I’m struck with a mix of emotions. Lost in my thoughts, it seems to not take that much time before First Baptist Church – which I once saw described as “an entire city block of bricks” – is before me. Up the long flight of stairs and into the auditorium. I’m not accustomed to churches this big, certainly not a sanctuary with two upper tiers of seating. But here I am.

I went through the receiving line, renewing my acquaintance with Joe’s sons and their families. The big pink Mr. Knozit couch had been brought in, right in front of the pulpit, and in the middle was the urn holding the remains of my friend, whom only half a year before I had taken by the hand, looked in the eye, and urged to take care. After greeting the family, I looked for my pals from the SLOBs. We were listed as honorary pallbearers and had a special place in front. Soon enough, I found some familiar faces and was soon at home.

In time, the service began. The string ensemble that had been providing music during the visitation struck up a version of “Mr. Sandman.” I started chuckling. What a Joe Pinner moment! The family came in from a side door, as did the governor and his wife, who sat in the front row of our section.

The service itself was full, and heart-filling. A colonel from Fort Jackson spoke of how Joe had devoted so much time and effort to the same fort he once served at, and presented a flag to the family. Top officials from local arts organizations testified to Joe’s happy promotion of the arts. There was a video about him and his beloved Peggy, testimony to the life they’d built together; at last, they were together again. Three of his WIS-TV colleagues spoke: Dawndy Mercer Plank remembered Joe’s cheery, outsized presence in the newsroom, and sports director Rick Henry had funny stories of the charity baseball games they played in back in the day. Then Judi Gatson gave some particularly moving remarks, made even more poignant by how much she was trying to maintain her composure, and I don’t think there was a one of us in that sanctuary that didn’t wish they could take her hand and help her through, because her grief spoke for us all. There was testimony from a couple of members of the clergy, including a former WIS-TV colleague who ended up becoming Joe’s minister and was with him when the end came.

Toward the end of the service, there was a video presentation. Joe was fond of the song “My Way,” and of course the only version that counts is the one Ol’ Blue Eyes did, and that’s what we got. The visual was a collection of many, many photos throughout Joe’s life and career. So many emotions tumbled around in my heart as I watched, like puppies trying to climb over one another. There were little signs of things I knew, scenes that were familiar, scenes that didn’t seem like they were that long ago (has it really been that long since the “Our Pride Is Showing” campaign?). There was that familiar face I knew from television. But there, too, was my beloved friend – and yes, he has gone off into the big forever. It’s for real.

Broadcasting has changed so much, particularly in the last three decades, and “local station” is more often than not a relative term, since most stations are now owned by conglomerates. So often people get shuffled around from market to market, and the odds of becoming a decades-long presence at one station are not that favorable. And that’s most unfortunate. Joe Pinner was as much a symbol of Columbia as the State House dome or the Adluh Flour sign. But those days are gone. And now, too, so is Joe. He could have made a fortune in a larger market, or maybe even at a network. But he found his home in Columbia. Like the protagonist of Roger Miller’s “Kansas City Star,” he had found his happiness. Now, neither Miller’s hero nor my friend could pull the same happy trick. We’re the poorer for it.

The service ended, and I said goodbye to a couple of my pals and headed out. The rain had let up just a little bit. It was the start of rush hour, and getting out of town got interesting. But, in time, I was on the way home. That evening, sitting at home, I could see just the slightest hint of clear sky, a warm glow of amber from the setting sun. I couldn’t help thinking that maybe it was our Joe giving us one more smile from beyond.

2 Comments

  1. Mike Quinn

    Joe helped me a lot over the years. I was a frequent guest on Carolina Today when I was the PR guy for the IRS in S.C. Every time I would see him he always had a comment about taxes or the agency everyone loves to hate.

    He was the emcee for my award ceremony at Fort Jackson when I ran the Combined Federal Campaign. It’s an annual fundraiser for the federal workforce and the military. Joe was typical Joe with his quips when representatives from various federal agencies came up to receive their awards. Each year we raised $1 million or more for hundreds of charities.

    I am thrilled you are writing this book. I can hardly wait to read it. I know I’ll impose and ask you to sign my copy.

    • I’ll gladly sign your copy, Mike. Thank you for sharing your memories of Joe. He was special.

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