Automobiles – Jodie Peeler https://jodiepeeler.com Nobody you've heard of. Sat, 09 May 2026 02:13:38 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 54975789 This old truck https://jodiepeeler.com/2026/02/26/this-old-truck/ https://jodiepeeler.com/2026/02/26/this-old-truck/#respond Thu, 26 Feb 2026 18:23:58 +0000 https://jodiepeeler.com/?p=665 About seven years ago I was at a family get-together at my parents’ house. When everybody else had left, and it was my folks and I at the kitchen table, my dad acted the way he does when he wants to talk business. There was this old pickup truck he’d bought nearly 20 years before to pull trailers with. Since he now had a newer truck, the old one wasn’t seeing much work, and he was thinking about fixing it up and selling it.

I didn’t wait for the obvious question. “We’ll take it,” I said. We needed a truck, having been without one since somebody in a minivan tried to create a middle lane during a traffic jam and totaled ours several years before. I hated having to rent a truck when I needed to haul something, and a truck was on my list of things to get.

Two days later we went back over, bringing lunch from a favorite drive-inn near my hometown. After we’d had a pleasant lunch with my parents, we went into the yard where my new old truck was waiting. Dad handed me the keys and an envelope full of paperwork, we took some photos to commemorate the moment, and then off we went. I’d barely made it out of the driveway before the tears I’d been holding back started to fall, and hard. I must have cried for the first three miles of the trip home.

We never had the cutaway version.

For as long as I’d been around, squarebody Chevrolet trucks like this one had been a part of our family. To sit in one took me back to countless childhood memories of Saturday mornings, getting a biscuit and a big glass bottle of Dr. Pepper and riding around wherever the road took us, or going to work with Dad at the sawmill, the occasional Saturday I’d ride the mail route with him, or countless errands near and far. These trucks were as much a part of my childhood as the little church up the street or the Sears catalog. And now, the last of the family’s squarebodies was coming home with me.

Like all the family’s trucks, there was no mistaking it was a work truck. Dad’s trucks were always the lowest trim level (Custom Deluxe, which meant anything but), nothing power in the interior, no air conditioning, no fancy trim. This one was the same, the kind of truck that shaped my feelings about what pickup trucks should be. I know some folks like their big shiny trucks with the fancy trim and plush interiors and full-power everything, but I’d never want one like that. This one looks at you and says “Let’s go get a load of lumber or some concrete blocks and get to work on something, and I won’t care if I get a battle scar or two.” It’s a truck that cuts the crap, and that’s the kind of truck I love.

There was nothing either Custom or Deluxe about this trim level. It was all business. (Dad’s ’79 Big 10 had that seat upholstery, but in blue.)

Although the 90-minute voyage to our homestead went without any drama, it was obvious the truck had some issues. Some I could smell (what’s with the smell of gasoline around the filler door?) and some I’d found out (no functioning horn). It also didn’t have a heater core, though Dad had one inbound through the local Carquest. There was surface rust on the top of the bed. The engine tended to flood out. A trailer neck had bashed into the tailgate a few months before, leaving a big dent. As they say, the bones were solid, but it was a fixer-upper.

Before I could do anything else, of course, I had to get square with the county and the state. The property taxes on a 33-year-old truck weren’t that much, which was good. Of course, I canceled out that luck by going to the DMV on the same day the statewide computer system decided to crash, and hard. After a long wait, I went home, new license plate in hand. But then Dad’s home county didn’t get a notification and kept sending him tax notices. It got resolved, but along the way it was every caricature of bureaucracy come to life.

Now with the official stuff done, it was time to start fixing what needed it. I’d done minor repairs before, but one major repair effort with my Cavalier that ended in disaster had left me gun-shy about trying anything new. On the other hand, it wasn’t easy to find people who could fix a vehicle whose technology was this old-school, and even that would cost more than I had. And, I mean, I had some tools – in fact, Mom had given me a huge tool kit she’d won in a local drawing she’d randomly entered, so I was set. Why not see what I could do? When the heater core came in, I looked up some instructions on how to do it, then screwed up my courage and dropped the heater box. Inside the box was a mouse nest (abandoned, thankfully). Everything got very thoroughly cleaned, the heater core got installed and connected, and with heart wedged between adenoids I started the truck to see if the repair took. Somehow, it had.

From there, the other little chores got done: fixing the horn, polishing the paint, then grinding the rust off the top of the bed and repainting it. Most of what I did in the first couple years was accessible stuff that didn’t require too much risk. I didn’t yet feel comfortable doing more intense projects, but I was also allergic to paying someone to do it. Not only am I not rich, but I just don’t like paying someone to do a job that I can do myself with a clear set of instructions.

The truck was going to force my hand, anyway. One summer day we went to get some building supplies and barely made it home. The engine was stumbling out, and a couple times the truck died on the highway. Somehow we made it home and got unloaded, and then the truck just sat for a while as I did some figuring. Bad sending unit? Bad gasoline? Dirty fuel tank? Carburetor problems? Fuel pump? Everything seemed questionable, and the more I looked, the more I figured a general overhaul was in order. So the whole fuel system got redone, from cleaning the fuel tank and changing the rubber lines to installing a new fuel pump and charcoal canister.

Then came the real fun: rebuilding the carburetor. I had visions of things going really wrong there, of a rookie mistake causing a stuck throttle. But, good student that I am, I did my homework and ordered the correct parts and supplies. After a couple evenings of work, the old Quadrajet was in better shape than it had been in years. Getting it dialed in once reinstalled was an adventure, but two years and several thousand miles later it’s proven reliable.

Very important to have your work checked by supervisory personnel.

Since then I’ve done more projects. I replaced the water pump and flushed the cooling system. The transmission has a new gasket and filter. The rear differential, which was covered in gunk from a leak, got serviced (and few things are worse than the smelly glop that is aged, dirty gear oil). I rebuilt the power steering pump. The electrical circuit from the battery to the starter and alternator was rewired, and the alternator got overhauled, too. Last year I finally replaced the window rubber in the doors, and the cab is nicely weatherproof now.

Along the way I’ve found all kinds of surprises, such as the battery cable with a length of electrical tape covering a couple inches of missing insulation. When I replaced the shock absorbers, I compressed the old ones to see how shot they actually were. One of them was still compressed when I took it to the scrap metal bin a few weeks ago, so it’s no wonder why the poor truck rattled my fillings whenever we hit a bump. I’ve found things that made me wonder how the truck got this far, and yet we keep going.

The umpteenth Chevy small block that’s been in my life. This one’s a 350 (LT9 package, if you know about such things).

I’ve kept a list of all the things I’ve done for the truck, and all the systems I’ve fixed, one at a time. Most all of it has been done with that set of tools Mom gave me the day I brought it home. It’s been an education, and mostly a fun one. Sometimes I’ve inflicted setbacks on myself (I learned the hard way the difference between inch-pounds and foot-pounds on a torque wrench) but I’ve always worked my way through it.

And that’s the thing: it’s only been me doing all these things. Call it a Generation X-er’s instinct that nobody’s going to help you, call it autodidactism, or call it whatever you may, but no one else’s hands have been doing the work. Thus far at least, it’s worked. Fortunately, a Squarebody with a small-block engine is not only easy to work on, but since they’re common as dirt just about anything you’d need is widely available.

Maybe if I were more enterprising and outgoing and visionary I’d have chronicled the adventure and turned it into something educational. I mean, I work around television in my day job, and I love Vivian Howard, so…maybe I could have my own series and everything, an automotive version of Kitchen Curious. (Imagine me, a purposeful smile on my face, one of the cats in my arm, as I stroll out of the house and head purposefully toward my workbench! Imagine the vigorous string music behind the gorgeous drone shots of the local Advance Auto Parts store! Imagine me strolling the aisles of the hometown Harbor Freight with a mechanic friend who’s telling me about the merits and demerits of floor jacks versus bottle jacks! Imagine me having interesting and informative and artistically-captured conversations with auto body repair instructors and junkyard owners! This concept sells itself! Somebody get the teevee people on the phone! Somebody round up some funding sources and let’s get this going! Y’all know where to find me.)

I haven’t kept a spreadsheet on how much I’ve spent fixing up the truck. Maybe it would be fun to know, but I really haven’t minded any of the money I’ve spent on it. Some of it is an investment in my own education, in the skills I’ve picked up as I’ve done all this work. But the real value is in keeping this truck on the road, not only for its usefulness, but as a link to where I came from.

Sometimes I’ll have fun with the fact that I own it, calling it the Rolling Energy Crisis (I mean, it has the aerodynamics of a brick and it gets 11 miles per gallon with a tailwind) or the Herkimer Battle Jitney. But underneath it all, I know how much I love that big ol’ truck, that sometimes I can’t believe I actually own it, and how it’s a reminder of so much that I left behind in yesteryear, and of so much that will never leave me.

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Paid in full https://jodiepeeler.com/2026/02/20/paid-in-full/ https://jodiepeeler.com/2026/02/20/paid-in-full/#respond Sat, 21 Feb 2026 03:01:03 +0000 https://jodiepeeler.com/?p=655 A few days ago I did something I’ve been looking forward to for a long time. I made the last payment on my car.

How I got here was an adventure in itself. My first two cars were hand-me-downs. When Dad bought a used Oldsmobile as the new family car, I got the slightly younger Chevrolet we’d had since I was 6. It was faded and getting a little wheezy, but it was plenty enough for my daily commutes to and from college. When I went off to graduate school, the Chevy was retired and I got the Oldsmobile, since Dad had bought a used Buick Park Avenue for him and Mom. That Oldsmobile and I went on many an adventure together. It was big and underpowered, its paint was cracking, and it bore suspicious welds that made me think it had been in a really bad wreck at some point before we bought it. That car had been around. But it rode like a cloud.

The Oldsmobile was what took me, and as many of my belongings as I could cram into it, to Florida when I moved there in mid-2000. Somewhere around Palm Beach, the alternator light flickered on. I managed to limp into Fort Lauderdale. A few days and a new alternator later, things were fine again. I saw a puddle of brake fluid under the car a few weeks later, and Midas got a good bit of money to make things right. Not fun when you don’t have a job.

A couple months into my stay, I did get a callback and ended up with decent employment. But the Oldsmobile was having none of it, and more little things continued to go wrong – nothing major, but just enough to tell me I’d best do something soon. I’d been raised in a GM family, and I wanted to stay loyal. So one day in September 2000, I took delivery of a new two-door Chevy Cavalier, a cute little silver job with a little bump on the trunk lid that was supposed to suggest a spoiler. I was so proud of that little car. At the end of the month, I drove the Oldsmobile back home for its formal retirement, and then flew back to Florida.

A stop in Daytona Beach on the way home in late July 2001. Those were the days.

The Cavalier made the move back to South Carolina with me, and then over the summer of 2001 made a couple trips back and forth as I closed things out in Florida and set things up in my new old home. It wasn’t any great shakes as a car. Its inline-four engine had all the power of a washing machine motor, and the interior was full of plastic that didn’t take long to turn brittle. It was a product of peak turn-of-the-century GM mediocrity. I’d remained loyal to the Bowtie, only to find out that the Chevrolet of my youth had gone the way of the passenger pigeon. But that little Cavalier held together and we went everywhere, it seemed. And few things felt as happy as the day in 2005 that I made the last payment on that car. I was still kind of young, and there was a pride I took in that achievement. Every last cent I paid for that car had been my own, earned with my own work. Nothing about it had been given to me.

It felt good to not have a car payment, and I planned to drive that car forever. In it I drove to conferences in Georgia and Alabama, with a quick jaunt over the Mississippi border just to say I’d been there; several trips to Florida, including a crazy and enjoyable extended adventure on another conference trip in 2014 and a 2008 adventure to see a Shuttle launch; and our biggest adventure, to Indianapolis and then Evansville and back in 2015. There’s a memory I have from that trip, and I cherish it: driving along at speed, somewhere between Evansville and Bloomington on a deserted Interstate 69, on a picture-perfect afternoon in early June, and it seemed like things couldn’t get any better.

Of course, they didn’t. About a month and a half later, the air conditioning system quit working. It was going to be an expensive fix for a car with nearly 180,000 miles on the Hobbs. Before the summer was out, I signed a three-year lease on a shiny black Toyota Corolla sedan. Like the Cavalier, it was a smaller car for basic transportation, but “basic transportation” in 2015 was far better appointed than in 2000. The lease payments weren’t much, and I kept the Cavalier as a utility car until its cooling system finally let go rather spectacularly in 2017. I cried the day it was hauled off. It was like losing a member of the family.

The Corolla went on a lot of adventures with me, including a completely bonkers trip in the summer of 2017. The first stop was Indianapolis and the museum at the Speedway, and then it was on to Madison, Wisconsin to do some research for the book I was starting to write about Dave Garroway. Outside Rockford, Illinois there was a torrential Midwest storm I drove through, on a crowded Interstate highway. As I started down a cloverleaf, hail started pelting the car and visibility went zero-zero. Only through divine intervention did I not plow into the back of the semi in front of me.

My new Corolla. This one had good air conditioning.

In early 2018 it was clear I was going to run well past the mileage allotment on the Corolla’s lease. A smarter version of me would have just started planning to buy the little one when the lease was up. Instead, I got ambition. I wanted something that felt more like my station in life, a car that made me feel I’d achieved it. Never mind that the Corolla was doing just fine for everything I needed, of course. I got ambition, or maybe ambition got me. And, after serious flirtation with the Mazda 6 after a couple of test drives (and, man, did I love that thing), I swapped the Corolla for a Camry XSE, just off the assembly line. It didn’t have the elegance of the Mazda, but it had things all its own that I liked when I test-drove one. Plus, it was a Toyota, a known quantity with plenty of service opportunities nearby. I was so proud the day I took delivery. Finally, I had a big and sporty car of my own, one that was actually something I wanted instead of settling for.

Supercar on a springtime evening a couple towns over. That’s just plain sharp.

The Camry started out as a lease. Over time, though, I realized I didn’t want to go through the agonies of buying a car for a long time. On January 6, 2021, I took the car back to the dealership. While it was up on the rack in the service department, I was in the front going through the agonies of paperwork and financing and everything else. When we were done, the Camry was out front, all nice and clean after service and a run through the car wash. It seemed like a great day, until I got home and learned what had happened at the Capitol.

Of course, a buyout meant I’d gotten myself into another installment contract for a few years – on top of my student loans and credit cards. At least with the car, it was going toward reliable transportation that I knew would see me through just about any trip I’d need to take. The many road trips we’ve been on together have borne this out: Maryland, Florida, Tennessee, Alabama, Pennsylvania, New Jersey, Virginia are all in the Camry’s logbook. I’ve had family members, students, even two or three sorta well-known people as passengers. I’ve parked that car next to the greatest ship ever built. I’ve seen the Empire State Building through that car’s windows. Yes, we’ve got stories.

In all these adventures, the car’s mechanical soundness has never been a worry, and I’ve been religious about keeping up with service intervals. Of late, I’ve been doing it myself; not only oil and filter changes, but recently I redid the brakes and replaced the struts and shocks. It continues to be reliable and ride well. In fact, the only issue I’ve really had with the car has been with the huge wheels and rubber-band tires on the XSE model. They do not like potholes or road hazards, and I’ve lost count of how many tires I’ve replaced over the years. I finally installed 17″ wheels with more substantial tires, and although this configuration isn’t as sleek as the factory setup, it means a lot less worry. (I also replaced the doughnut spare with a matching wheel and tire, which means even less worry.)

Through all these years, I’ve continued to make that monthly payment, steadily paying it down, getting ever closer. Until that magic day this week when the payoff was close enough that I could goose my regular payment with some money from my savings, and the magic words PAID IN FULL appeared.

It reminded me of how I felt almost four years ago when I paid off my student loans. I’d dreamed of that day for more than 20 years, remembered how it felt when I got that first invoice. It was like telling me to climb Denali. But how do you climb a mountain? One step at a time. And, so I did. Came that glorious day in August 2022, when the last payment went in…and I remember wishing there were fireworks or flashing lights, like the pinball machine in “The Time Of Your Life” (or the scoreboard at Old Comiskey that it inspired). Instead, my great achievement was marked with a whisper.

There weren’t fireworks, but there was instead a feeling of quiet accomplishment. I did it. I didn’t begrudge the people whose student loans were being forgiven around that time; heck, if I’d had a higher balance at the time I’d have applied too. (In fact, I had seriously looked into the public service loan forgiveness program, only to learn that refinancing my loans through an eligible program would have taken as much time as just paying them off as they were.) I don’t wish student loan debt on anybody, and I don’t begrudge anybody who got forgiveness or other help, not at all. But there’s something I feel when I look at my payoff letters: the knowledge that this big thing I overcame was mine. It’s how I felt then, and it’s a feeling I had again this week when those three glorious words appeared on my computer screen.

It’s not like I can suddenly go nuts with all this money that will no longer go toward a car payment. There’s still a couple or three consumer accounts that need to be retired and a mortgage that’s creeping toward payoff. All the while, I need to build up my savings and get some other things going so I can prepare for my next act, once I’ve had enough of teaching. (Not retirement, mind you, because I’ve long known that if I don’t have something to do, I’ll go stark raving mad.)

But even with what’s ahead, this is a moment to enjoy. I did, the other day, as I walked out front and saw that sleek blue machine in the driveway, and thought to myself: “This is my car now.”

It took a long time, but it was worth it.

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Time Capsule: Life, Nov. 24, 1958 https://jodiepeeler.com/2024/12/06/time-capsule-life-nov-24-1958/ https://jodiepeeler.com/2024/12/06/time-capsule-life-nov-24-1958/#respond Fri, 06 Dec 2024 22:44:23 +0000 https://jodiepeeler.com/?p=462 Too many things on my mind are failing to cohere into a decent post (or series thereof), so why don’t we dive back into the stacks, eh?

Here’s the November 24, 1958 Life magazine. I really should have done this one last week, I know, but better late than never. This is a favorite: on the cover is the awesome Kim Novak with a cat, billboarding a story about Bell, Book and Candle. I love Kim Novak, I’m a cat mom, and Bell, Book and Candle is among my favorite movies (and sometimes the older of our cats, who tends to stay close to me like a familiar, gets called Pyewacket – but, as any cat parent knows, any cat accumulates about 50 names in addition to their official name). What’s not to love?

Well, okay…as we’ll see, there’s not much to the story about Bell, Book and Candle. But we can still have some fun with this issue. Let’s commence:

It’s 1958, so we’re going to see recurring themes. Remember, in this era America was under a constant cloud of cigarette smoke and floating on a sea of booze. Here you see the oft-forgotten Kool penguin mascot – in the first panel, the poor little one is in peril. If you can actually feel pity for a cigarette mascot, I do here.

Meanwhile, King Sano cigarettes – with the fancy new filter, because filters were the big new thing – has as its mascot former diplomat John S. Young. “Time and again, in today’s tense situations, I see important people under pressure lighting up this new ‘soft smoke’ cigarette,” the ad quotes Young as saying. Hey, we’re dealing with the H-Bomb and guided missiles, the new space race, the Middle East, Berlin, the Congo, Quemoy and Matsu, and this smoldering situation in Vietnam…but hey, if it means boom times for the coffin-nail business, it’s all for the good, right?

It’s after hours at the agency and the boys at Sterling Cooper are letting their crew cuts down! And not only did they get Hughes Rudd to stop by and tickle the ivories, but their piano has a gigantic hand emerging from it. I’m especially amused by the line “Clear Heads Agree Calvert Is Better,” when nobody’s head is going to be clear after a while.

(And any booze under the “Calvert” brand reminds me of what racer Buddy Shuman reportedly told a woman who wondered how he got the courage to drive a car so fast on track: “I take ‘er through the straights and Lord Calvert takes ‘er through the turns.”)

Get plenty of Planters Cocktail Peanuts for the holidays. That can remained more or less the same into the 1980s. I remember this because we always had a can in the snack cupboard. My dad ate them a lot, and they were the definition of store-bought peanuts when I was a kid. The first time I tried dry-roasted peanuts, on a visit to my grandfather’s summer home, I thought they were exotic.

The ability of flooring to hold up to high heels was an important selling point in the ’50s and ’60s. There’s one in particular I remember where it implied a woman was jumping up and down on the flooring, on the points of her heels. Which you can completely see happening. (And you wouldn’t at all see someone like that being taken away for their own safety.)

Reader’s Digest Condensed Books were such a staple for so long. My grandfather’s summer home was lined with them. He never read them, I don’t think, but he’d just pay for them when Reader’s Digest would send them for approval. Now, of course, you can’t give them away.

The dream/fantasy scenes in the Maidenform ads never fail to crack me up (and bring to mind the MAD Magazine version that mashed up a Maidenform ad with Nude Descending A Staircase). And, of course, once you’re back from your space-age makeover, get back to work in the kitchen with all your spiffy General Electric appliances. The man of the house is gonna need something to settle all that Calvert Reserve from the office party.

“I dreamed I got out of a Chrysler automobile in my Maidenform bra! The only hooter holster with The Forward Look!”

And a neat, space-age decanter for Old Forester, just in time for the holiday season. It reminds me of a Palmolive bottle for some reason. And once it’s drained (which, if your husband’s a Sterling Cooper employee, won’t take long) it would likely make a dandy vase for the happiest flowers in town. hic

Okay, there’s a ton of automobile ads in this issue. Which is appropriate, since the cars of that era are best measured in gross tonnage anyway. Let’s handle most (if not all) of them now:

Holy crap, were the Lincolns up to 1960 these massive ingots of automobile. I’ve been aboard aircraft carriers before and these give me the same impression of overwhelming size. And yet I am captivated by them. Of course, the real challenge if you own one of these monsters now is finding parts for it. (Contrast this with what the Lincoln Continental became for the first half of the 1960s: one of the most beautiful automobiles ever.)

If the USS Lincoln is beyond your means (or perhaps too spendy), there’s always Mercury. It’s interesting when you compare how cars looked in 1950, still trying to get accustomed to a postwar world, then to sort of a happy medium in the mid ’50s…only to become rolling Las Vegas by 1959.

By comparison, the 1959 Ford, which would seem like wild styling any other year, is positively sedate by comparison. Then again, you could always buy this heartbreaking work of automotive genius:

The “Olds sucking a lemon” look is toned down for 1959, but the E-Car is already suffering headwinds and has only a model year left after this one. Somebody in our hometown had a ’59 Edsel that, when he was done with it (or when it was done with him), he just parked it in his back yard. By the time I was of age, the weeds had started to grow up around it and the paint had oxidized and all that. One day when I was 9 or 10, I got to sit in it for a minute when nobody was home. I wanted so much to buy that car and fix it up. Obviously, it didn’t happen. (There were reportedly many offers made to him for it and he refused to sell. Eventually it was hauled away, and I have no idea where it ended up. I probably wouldn’t want to know, anyhow. But I’ve had a soft spot for the 1959 Edsel ever since.)

If all that’s going on at the House of Henry, then what’s the General up to?

Wide-Track Pontiac for 1959! The choice of my father’s father, who loved them big ol’ Pontiacs. Art Fitzpatrick and Van Kaufman became well-known for their Pontiac ads, which artistically enhanced the “wide track” effect and made Pontiacs seem four lanes wide.

Meanwhile, over at Chevrolet:

The famous “bat wing” Chevy for 1959. Cadillac’s fins went upward to their highest for 1959, but Chevrolet extended them outward. There’s a story – and I’m not sure how true it is – that the 1959 Chevy’s radical departure from the boxy 1958 design was because the Chevy designers found out about Chrysler’s “Forward Look” and this was their response. The outcome was a car whose looks you either love or hate. My maternal grandmother’s response was the latter. When my grandfather brought home the family’s new 1959 Biscayne sedan, she said, in a quote that has lived through the generations: “Hewie, that’s a biscuit and you’re gonna eat every bite of it!”

Oh, and on the adjoining page is a story about people learning how to hunt, sometimes with tragicomic results. It includes this picture:

Yep, some farmer had to paint COW on the side of a cow. Note that it’s in Pompano, Florida. I used to live a couple miles from there. There weren’t any cows there, let alone room for them. There’s probably rows and rows of houses there now.

Theme song for the article:

But the real action at GM is taking place in the GMC Truck Division, with Operation High Gear in full swing:

I’m having fun imagining a race like this at the then-new Daytona International Speedway. Especially with the high banks and everything. Wheeee!

There’s a GMC truck for every need! Pickups! Delivery vans! But this is the one I really like:

It looks like somebody who’s resigned themselves to having to wear braces, but they’re kind of philosophical about it. “Oh, well, it could be a lot worse,” sighs the new D860. Automotive designs of the ’50s were so expressive.

Meanwhile, here’s another word from the folks at Dodge:

It (and an ad that repeats claims that Listerine would eventually have to retract) is adjacent to part of a story about Brigitte Bardot’s sister, who has a beauty all her own:

And that is adjacent to a story about fashionable flooring from Johns-Manville! Asbestos is the wave of the future!

Back to what the folks at Chrysler are up to, though. The infestation of beetles from West Germany has disturbed the automakers enough to prompt countermeasures:

What’s not mentioned is that Chrysler had wanted to enter the European market, and did so by buying part of Ford’s share in Simca (which Henry Ford II, when he wasn’t fictionally sitting awkwardly in a race car, was said to have regretted). That, and the name instantly makes me think of Latka’s girlfriend on Taxi. I can’t see it without imagining Andy Kaufman pronouncing it.

Studebaker (whose motto is starting to become a more insistent “what have we got to lose? We’ve gotta try something!”) is thinking along similar lines, and brings us the cute little Lark:

The Lark (which was a reworking of some existing designs) sold well the first couple years. Unfortunately, when Ford (with the Falcon) and GM (with the Chevrolet Corvair and Pontiac Tempest) got in on the act, sales dropped. Soon after, so did Studebaker.

But if you really want to go places:

The Boeing 707 is here! And American Airlines invites you to fly on the big, fast new Jet Flagship! (This page has some history on this exact airframe, and you can see another image from the same photo shoot that yielded the picture in this ad. You’ll see that some retouching was involved. You’ll also find out about its unhappy ending.)

Boeing’s in on the act:

Given her expression, I can’t help wondering if he’s said something highly inappropriate. I also can’t help wondering if that’s his wife, or, ah, “his wife.” It’s the late ’50s, so…the odds are decent, on both counts. (That’s not a typo at the bottom, either: there was a Boeing 720, a slightly downsized 707 variant meant for airlines that wanted to serve shorter routes. It was a stopgap before something like the beloved workhorse 727 was ready.)

But this week Life also brings us the other side of aviation:

The fiery aftermath of an accident at New York’s Idlewild Airport (now John F. Kennedy International). A Super Constellation on a training flight became uncontrollable when a propeller malfunctioned during takeoff. The plane smashed into the empty Trans-Canada Viscount seen here, only about 10 minutes before passengers would have boarded. Believe it or not, nobody was killed. (Read more about it here.)

What else is in the news? The famous Boston political boss James Michael Curley died, and Life covered his sending-off. It was a big deal in Boston.

King Hussein of Jordan, 23 at the time, eluded an attempt by Syria to take him out. Given that my memories of King Hussein are of an older statesman trying to broker peace, it’s always jarring to see him as a young man.

The Hope Diamond was sent to the Smithsonian Institution…by registered mail, insured for $1 million (which came to fees of $145.29 for postage, registered mail service and insurance). Harry Winston, it was said, felt sending it by the post office would avoid the ballyhoo of armed guards, couriers and so forth.

There’s supposed to be a curse associated with the Hope Diamond. When I was at the museum a quarter-century ago, there was a long line waiting to look at it. I knew of the curse and, even if I’m not really superstitious, didn’t feel like waiting in line to tempt fate.

Holy cow, now there is a news flash! I really must stop wearing my monocle while reading these things.

Brief story about a leopard cub taken in by a family in Uganda. It was all fun and games and cuteness and sweetness until the leopard’s instincts started to come in, and the little cub wasn’t so cute any longer, so…off it went to a zoo. (Reminder: don’t mess with nature.)

The leopard’s story is in between a Botany 500 ad (yes! It did exist outside the game show universe!) and a Schick electric shaver ad. Where Remington famously shaved the fuzz off a peach in its commercials, Schick instead uses analogies to cactus quills and toy balloons, promising it can handle any kind of skin.

The Polaroid Land Camera! A miracle it was for the day: pictures in only 60 seconds. Now it seems so quaint.

Next to it is a piece about Amedeo Modigliani, who work was encountering a renaissance. There’s several of his works, but many of them are nudes, and although I don’t have an issue with that, we do try to be a family blog.

T. S. Eliot, now 70, has a new wife and a new play, The Elder Statesman. (Maybe he’s also got the Hotpoint 6-Cycle Washer, too!) They threw an afterparty, and given that I think of Eliot as writing rather heavy work, it’s odd to see him so happy:

In between material about The Elder Statesman, you can read about the exciting underwear that may get you a Love Letter. Or you can order the World Book Encyclopedia in time for Christmas. I’ll always insist one of the wisest things my parents ever did was buy a World Book set when my brother and I were really young. I grew up with World Book, seemed to always have a volume pulled down off the shelf, and it made me want to go out and learn more and see the world. So much that I have, so much that I have done with my life, I owe to that. I am grateful.

And you can’t have T.S. Eliot without having a cat around, as we see here. Around him, you can shop for a Sheaffer pen set (which is interesting, given that I’m a Parker 51/61 fan) and delicious Cracker Barrel cheese from Kraft. (That’s much better if you say it in the mellifluous voice of Ed Herlihy.)

It’s Beefaroni night! “Fixed just as Italian children might be eating it near Rome.” Yeah, I’m certain. Because you know that 11-year-olds are daydreaming about being on the Via Veneto.

Or you can always make them Plantation Ham with martinis made with Seagram’s Golden Gin. Notice how the ham is a pretext to make martinis. Heck, the entire decade seems like a pretext to make martinis.

An Alpha-Bits ad, which brings to mind two favorite gags:

  1. “Brian! There’s a message in my Alpha-Bits! ‘Oooooooooo!'”
    “Peter, those are Cheerios.”
  2. “Raymond…I could have eaten a box of Alpha-Bits and CRAPPED a better interview!”

Next door is the start of an article about Eileen Farrell, who had a long and versatile career and just seems like she was a really neat person.

The article about Bell, Book and Candle is…well, after the cover, it’s a letdown, though we do get some neat pictures. The one at the top right, with Gillian and Pyewacket, is a keeper. (“Witch and helper” might describe a picture of me and Smokey, who is often my Pyewacket.)

Another reason I love Bell, Book and Candle: Ernie Kovacs.

“S.O.S. Pads! See us at the Kitchen Debate next year!”

The Army’s big mirror was a big solar furnace done as an experiment, made of 356 mirrored sheets. That’s prospectively at least 2,492 years of bad luck if they break. eek.

And it’s helpful the Vitalis guy is also an underwater salvage expert, because, as it happens:

Life looks into the realm of people trying to cash in on underwater salvage. One of them has an idea to raise the wreck of the liner Andrea Doria, which had gone down a couple years before: just seal the portholes and pump air into the hull. He’s even got a proof-of-concept model, which he demonstrates for Life‘s inquiring eye:

Not only do I love the look on his face, but look at the model playing the part of Andrea Doria: it’s the flat-bottomed Revell model of s/s United States. (Note: if an “ingenious plan” has been rejected by a big salvage firm, there’s likely to be a reason. Maybe he didn’t use Vitalis?)

Now that we’ve handled much of the news, let’s have a drink! I miss the way advertisements used to have original art in them, but something like this ad is just so darn evocative:

Meanwhile, Carling’s Black Label gives the strong impression that the people who produce television programs are getting gassed while they’re doing it:

Maybe you’d prefer an entire stadium full of orange juice?

Or if you can’t come out and say “Honey, I need you to buy me a sewing machine” (because, after all, it’s 1958 and your full-time job is to stay home and tend house), here’s ways you can hint for it, like you’re a 9-year-old who leaves a Red Ryder BB gun ad inside your parents’ magazines:

Let’s have more booze! Here, it’s as if Roger Sterling was channeling Old Scratch at the end of The Devil and Daniel Webster.

Ancient Age always cracks me up, for the only alcohol in our house growing up was a small bottle of it kept at the very back of a cabinet, on a high shelf. It had been a gift from my dad’s boss, who usually gave everyone at the sawmill a bottle of booze for Christmas. Dad, being a strict teetotaler, almost always gave his to someone else. This one, he had kept. It was there for the sole purpose of making the cough medicine our old family doctor taught my parents to make (part bourbon, part honey). Many was the night my brother or I, having contracted some kind of horrible respiratory illness as we tended to in our young days, would be sleepless and sore, our throats raw from terrible persistent coughs. One treatment from the bottle of booze medicine would soothe our throats and get us to sleep.

Something delicious:

The thing I love most is how they really dolled Elsie up. Given that I grew up in the country and had many occasions to be around actual cows, it’s a hoot.

This looks like a nightmare in the ad, but, oh, would I be all over it like that little kid in the corner:

Alas, at my age, I now know I’d be in the same predicament that our Buster Keaton-esque mail carrier would be in here. But if I could meet Speedy, that would be nifty. (It’s a shame we lost Speedy when he fell off that fishing pier so many years ago.)

And you know that Patti Page is a stickler for perfect spark plugs! (She wrenches her own Oldsmobile, ya know. While wearing the gown. That’s why the car’s in the studio.)

Okay, it’s not the Carousel, but what can be?

“Can you bring me my Chap Stick? My lips hurt REAL BAD!”

“Children, in a time before Ikea, we had these things called furniture manufacturers! And they built furniture that was meant to be passed from generation to generation! But, then….”

And, in the spirit of the approaching holidays, we close with an appeal for you to give booze…

…and cigarettes. Because, after all, it’s 1958.

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The Fifth Column of Decency: Life, Sept. 23, 1957 https://jodiepeeler.com/2024/11/24/the-fifth-column-of-decency-life-sept-23-1957/ https://jodiepeeler.com/2024/11/24/the-fifth-column-of-decency-life-sept-23-1957/#respond Sun, 24 Nov 2024 19:48:37 +0000 https://jodiepeeler.com/?p=388 One of my favorite pastimes on a lazy afternoon is to leaf through old magazines in various online archives. The big Life magazine archive is a particular joy to me, and many’s the afternoon I’ve lost myself in it, same as I would lose myself in the big bound volumes in backroom storage at my high school way back when.

Yesterday I had the urge to go back in time, and a URL in my browser’s history popped up and took me to the Sept. 23, 1957 issue. It has an amazing picture of Suzy Parker on the cover:

Suzy Parker was a top model of the day, her name immortalized in a Beatles tune. I first became aware of her because she modeled for Revlon and sometimes appeared in the live commercials on The $64,000 Question. Later she was married to Bradford Dillman, who I remember most for playing Dirty Harry’s officious superior in two movies.

I mean, look at her. Wow.

This week in September 1957 brought more than just a look into Suzy Parker’s world. There was a neat feature in which a photographer took modern-day photos with one of Mathew Brady’s cameras. I was especially interested that the famously grumpy John Foster Dulles was an agreeable sitter, for a comparison with William Seward’s portrait.

There’s a big feature about the American court system, featuring portraits of prominent jurists.

If you’re into duck hunting, there’s a photo feature on favored hunting sites:

Robert Frost went to England:

…and quiz show champion Charles Van Doren reflects on his experiences as a winner on Twenty One and whether the quiz show craze helps or hinders education. Two years later he would testify before Congress about how the whole thing had been rigged. It’s interesting to read this piece, knowing what was to come and knowing how his life was going to change after his confession.

As another sign of the quiz show craze, here’s this ad that fulminates against the federal electric utilities. (This post goes into the campaigns of America’s Independent Electric Light and Power Companies, and features some really strident ads that imply that government utilities are but the vanguard of creeping socialism that will take away your freedoms, your Bible, etc.)

In consumer goods, Columbia was promoting its big new stereophonic systems under the “Listening in Depth” campaign. I mean, look at that glorious monster spread over two pages. Columbia Records backed this campaign with a really awesome LP that featured samples from various stereophonic albums, but also had some bespoke tracks. (The special version of Duke Ellington’s “Track 360” started with the sound of a train traveling from the left channel to the right channel. If you’re wearing headphones, the train travels through your head. It’s fun!)

Not to be outdone, RCA is not only promoting its own sound systems…

…but is also promoting the washer-dryer systems it’s producing through its partnership with Whirlpool.

And let’s not forget Philco. Otherwise, they might make various threats. (As they did when they complained NBC’s Today program being broadcast from the RCA Exhibition Hall was unfair competition; as they did when Philips tried to do business in the United States, which prompted the birth of the “Norelco” brand name. Although many, many years later Philips bought what was left of Philco, and that’s why you see “Philips” more and seldom see “Norelco.” So there.)

Schlitz urges you to go bowling! Enjoy a Schlitzframe! Have some Schlitzfreshment! Be a Schlitzer! Get Schlitzfaced!

Colgate reminds you that the real reason you’re striking out on the romantic scene isn’t your personality, your clothes or any other cause except your HORRIBLE BREATH:

Mutual of New York can not only set you up with affordable insurance, but also with inspiration for song titles!

Conn – the same folks who brought you Mr. B Natural (and all the important debates pertaining thereunto) – promises that you’ll be playing music the very first day! (But Conn very carefully doesn’t promise how well you’ll play.)

Chrysler Corporation is promoting The Forward Look, although it conveniently elides any commentary on what will happen if your car ends up being possessed. Or any guarantees about its durability should it be stored in a below-ground time capsule for 50 years.

While these guys are eyeballing each other’s cars, Sputnik is only a couple weeks or so from being sent into orbit. (And to add to the quiz show craze, that same comparison is the opening scene to the movie Quiz Show. Which – as if that’s not enough – prominently featured another Chrysler product!)

If you need an outboard motor, throw renowned all-around lovable guy Carl Kiekhaefer some business:

All this, however, means I’m burying the lede. The big story is Little Rock, the integration of Central High School, and the role of Gov. Orval Faubus. Life sent a photographer down, has this lengthy up-close piece about Faubus, talks to his family.

Meanwhile, real people are suffering. The Rev. Fred Shuttlesworth was beaten with fists and a chain; Dorothy Counts was threatened and gave up her attempt to attend a Charlotte school; a bomb exploded in the library of a Nashville school because a young Black student had been enrolled there.

Life‘s editorial page examines the events of the week. The second piece got my attention, and it’s why I’m writing about this today. And it’s not because of the legal aspects of it. It’s because the last two grafs touch on the role of the human heart.

It’s interesting to reflect on this same passage 67 years later. For the past few weeks, we have been sorting through the aftermath of the 2024 election. There are those who feel vindicated. There are those who feel distressed. As nauseated as I am by what modern political discourse has devolved into, I’m in neither camp. Instead, historian that I am both by inclination and training, to me it’s the cycle repeating itself. It’s nothing new. Yes, the methods and the media have changed, but the fundamentals haven’t.

Something else that hasn’t changed: the fact that it comes down to what’s in the heart and the conscience of each of us. No election, no referendum, no regime can alter the reality that each of us must answer to ourselves – can we live with the person we see in the mirror? – and we also have to answer to an authority higher than any governor or president or king or overlord, and someday we’ll have to answer for how we treated one another in this life. We have to answer to that voice in our heads that keeps us from being able to sleep if we’ve wronged somebody else. Some folks will be able to meet that test. Other times, though, I’ve felt like the traveler in this song, unable to believe the inhumanity humans willingly visit upon other humans:

We hear a lot about the horrible things that happen. News, as I teach my students, isn’t when the river remains within its banks. But what we don’t see anywhere as often are the little acts of kindness, charity and goodness that take place when nobody’s looking. Yes, the people who say horrible things and do cruel acts and scream the loudest are going to get the attention, and to some extent they’ll set whatever the perception is. But what we don’t see are the everyday acts of goodness: the extended hand, the kind word when it’s needed, the gentle moments of human connection that remind us we’re all occupants of this same life and this same little marble that’s drifting somewhere in the great vastness of space.

I don’t get to choose my students. I have to take who comes my way, no matter their race, creed, color, background, politics, identity…you name the variation and I’ve encountered it in my classroom in some way, shape or form. I’m obligated to set all that aside and treat every one of them the best I know how. That’s not only as a professional, but also as a human being. I have to be able to look back on my day and not regret what I said or what I did. That, and I have never discounted the possibility that God sent someone my way because there was something I needed to learn from them.

Anybody who thinks they know how the next four years, let alone the next decade, will go is fooling themselves. Nobody knows. Some of it will involve things that are in our hands, but so much of it won’t be in our hands. What is always within our hands, though, is how we treat one another. I’d hope that underneath all the loudness and tumult that hearts haven’t hardened, that there’s still a fifth column of decency that remains at work, even if we seldom hear about it.

Or, as a couple of more recent observers would remind us: be excellent to each other.

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